Saturday, February 28, 2009

SocialTimes.com

SocialTimes.com

Interview with Caresquare: Redesign and Expansion

Posted: 27 Feb 2009 12:19 PM PST

Caresquare launched last year as a social site that connects child care professionals with parents. The site’s differentiating factor is it’s social approach to its system, connecting professionals and parents directly. Though Caresquare launched in the midst of several other established sites that offer similar services, Caresquare has made several changes to its site in order to become more competitive. Below is an interview with Caresquare’s Ariel Ford, who speaks on some of these changes:

Kristen Nicole of Social Times: What’s the story behind Caresquare? How did you come up with the idea?

Ariel Ford: Necessity is the mother of invention – Caresquare was born entirely of need. The two founders – Ariel Kleckner Ford and Alex Kaplinsky - are parents of young children, and saw nothing online to help them solve last-minute childcare dilemmas. We have also both been the primary caregivers of older family members in our lives, and quickly saw how much the need for both a social network around childcare and home health care/senior was needed.

Friday, February 27, 2009

SocialTimes.com

SocialTimes.com

Buddy Media Gets Progressive with Social Math Report and Calculator

Posted: 26 Feb 2009 10:10 AM PST

-BuddyMedia Logo-Buddy Media, which creates apps and “app-vertisements” for brands looking for engaging ways in which to interact with users across social networks and other online media outlets, has made a name for itself with its popular applications and ad delivery system. Now Buddy Media is further establishing itself as a resource for all things social media-ad related. The data Buddy Media is able to collect can prove quite helpful for its clients, social networks, advertisers within and outside of its network, as well as developers looking to monetize applications on the web.

So as part of the recently released research report called “Social Math: The Economic Case for Branded Applications” Buddy Media also launched a new calculator tool that enables marketers to better estimate their online social media budget. This estimate is based on a marketer’s average CPM and evaluates the cost of generating engaged users with certain social media ad campaigns.

This basic calculator offering gives a very broad overview of what marketers can expect to get for their established budget. And this also ties in directly with Buddy Media’s own offerings, which the company is promoting for such deliverables. But equally important is Buddy Media’s findings, which are offered in the report. For example, Buddy Media states that “app-vertising” campaigns offer nearly 400% more engaged users than display ads, at 78% less in terms of cost. More impressions, more engagement, and less money.

These are the qualities that several branded app networks are offering, with an emphasis on lowered costs. In an era of budget cuts and an attitude of sticking to traditional media for advertising in some cases, Buddy Media is doing well to offer up its findings in order to help establish its online presence and its overall industry.

Buddy Media’s findings are based on aggregate data from more than 80 “app-vertisment” programs with over 60 of its clients, which have been compared to public data for display advertising. Access the entire “Social Math” report and calculator here.

3 Million Blogs Have Installed Google Friend Connect

Posted: 26 Feb 2009 09:22 AM PST

-Google Friend Connect Icon-Today Google has announced that their Friend Connect widget has been installed on “nearly three million blogs, with someone following a new blog every second.” That would mean that there are nearly 86,400 users following a blog every day. Today Google has also announced the integration of Google Friend Connect with Blogger. I’ve posted a video below of what that integration looks like.

This is a big announcement as Facebook Connect has yet to publicly release any details although I previously wrote that Facebook Connect usage is at least around one million users. Along with Blogger integration, users will now be able to share the blogs that they follow within their Friend Connect profiles. It’s clear that the race is on to capture our public social graphs and Google Friend Connect is proving to be a formidable competitor to Facebook Connect.

One thing that’s not as clear is how this is going to drive significant traffic to blogs. Currently Facebook provides news feed integration which is a huge value proposition for developers. Developers can also send notifications and they have total access to the Facebook API which has numerous built in viral channels.

Viral channels aren’t really necessary for the time being though as the novelty of installing a Google Friend Connect widget is proving to be highly effective. Have you installed Facebook Connect or Google Friend Connect? Which do you prefer?

AdParlor Expands Virtual Currency to MySpace, Bebo

Posted: 26 Feb 2009 08:16 AM PST

Social media agency AdParlor has expanded its virtual currency monetization platform, making this feature available on all the major social networking sites. Already having this option presented to developers using Facebook’s Platform, AdParlor has now extended the option to developers that would like to create applications with virtual currency on MySpace, Bebo and the others.

What the virtual currency option provides is a revenue-generating feature that benefits developers and AdParlor. As users interact with the given application, they earn virtual currency points which can usually be redeemed for rewards after a certain number of points have been earned.

What the actual interaction with the application offers developers, however, is a CPA-based revenue stream that earns them cash. The incentivization process used here is rather typical for many companies and can be built upon for more specific purposes within the integrated application market.

In creating a simplified solution for developers that would like to add virtual currency capabilities to their apps, the process for doing so becomes shortened for developers that are readily looking to make some money through the applications they’ve created. Extending the option across multiple social networks is useful for those developers that have created versions of their apps for more than one social networking platform, as it further enables a seamless experience.

We’re also seeing the social networks themselves delve into similar virtual incentivization programs direct to users, especially as they look to further engage their members and create additional revenue streams. Perhaps working with services like AdParlor will enable social networks to extend these virtual currency options directly to the developers working on their respective platforms, working out a revenue-sharing model that works for the social networks, the third party services and the developers all the same.

Disclosure: AdParlor is a sponsor of this site.

DubMeNow Launches on All Mobile Phones, Seeks Growth

Posted: 26 Feb 2009 07:34 AM PST

DubMeNow is one of those companies that sounds great in theory but may take some time to be fully adopted by a wide array of people. With DubMeNow’s latest announcement of being available on all mobile phones in the U.S., however, the company is taking another step towards widespread use as the service becomes more accessible to any potential user with a mobile phone.

The DubMeNow service works like this: you’re at a meeting or a networking event and you forgot your business cards. Wouldn’t it be easier to simply exchange contact information directly through each other’s phones? This mobile-to-mobile exchange is a conceptually great way in which to exchange information with a new contact, as it adds the name and the phone number, along with automatic updates to their address books whenever a contact’s information changes (similar to Plaxo). DubMeNow also offers a number of tagging options along with Google Maps integration to help you remember where you were when the two of you met.

The good thing about being available on all mobile phones is that such mobile-to-mobile information exchanging is not limited to just smart phones with more extensive address books, file-sharing options and update capabilities for syncing with desktop applications such as Outlook. DubMeNow now has a triple threat approach to its service, enabling smart phone options, non-smart phone options and web options for interacting with and staying abreast of ever-changing contact info.

A handful of new features are also being released this week, including a DUB ID, which is a unique identifier enabling you to exchange information without actually giving out your mobile number or email address. This feature alone could help DubMeNow gain some new members, as privacy options are sure to be a concern with many potential users. There’s also an option for Group sharing, where you can send your contact information with multiple people at once. This is handy for meetings, seminars, gatherings, etc.

For integration purposes, a couple new features on DubMeNow allow you to sync with other web-based services like Salesforce, Microsoft Dynamics CRM, and SugarCRM to name a few. There’s also a new option for displaying DUB invites on your Twitter stream, which is an interesting option as it still has the potential to reach a user directly on their mobile but expands the invite system necessary for mobile-to-mobile sharing by casting a broadner net for requesting new user participation.

DubMeNow is also somewhat green, as it eliminates the need to print and exchange business cards. But as I said before, there needs to be a standard set out for mobile users to make DubMeNow a viable and permeated option in most social settings. Granted, a user can send an invite to a recipient via text message, but they’ll need the recipient’s cell phone number beforehand in order to do so. Nevertheless, DubMeNow’s new accessibility options and features make its service more attractive to potential new users, which will hopefully help this mobile business card service spread further.

Wednesday, February 25, 2009

SocialTimes.com

SocialTimes.com

Twinfluence Is In the Eye of the Beholder

Posted: 25 Feb 2009 08:57 AM PST

-Twitter Logo-This morning Mark Drapeau, the D.C. based Government 2.0 expert who is also an active “Twitterer”, wrote a post on his new blog about the most influential Tweeple (pardon the Twingo (Twitter lingo)) in D.C. I was fortunate to be included on the list this time around, but wasn’t on the highly circulated list from Politico yesterday which was titled “The 10 Most Influential D.C. Twitters”.

In reality it wasn’t necessarily the most influential D.C. Twitter users but instead the “most influential people in D.C.” that are on Twitter. Ultimately it was an arbitrary list which was highly effective linkbait. Mark Drapeau makes a valid point though that I immediately began exploring yesterday after that article: many large Twitter users aren’t joining the conversation.

The reality is that many celebrities don’t have to though. Their sheer reach will trump the micro-community influence that many Twitter users have. It’s often times easier to determine that your Twitter influence is based on the number of followers you have. It’s also a valid argument to suggest that Twitter influence (”Twinfluence”) is determined by a community.

Each of us are influenced in different ways by the people we follow though. For example, the cute guy or girl that you’ve been following for the past few days may have suddenly increased their influence over you despite their lack of widespread “Twinfluence”. I also have certain people I follow in order to find the latest news. Some of those people are followed by less than 100 people but for me they have a huge influence over me.

Twinfluence Perception Drives Twitter’s Popularity

One of the interesting dynamics of Twitter is the popularity contest that goes on. Facebook also has it in the sense that we regularly check other users’ friend counts and often times users will display it as a sense of pride. Facebook is limited in the ways you can measure an individual’s influence though. Currently, Facebook has no way of publicly displaying things like the number of comments an individual receives over the course of any duration.

This is a huge problem as many of these public measurements are often a source for news articles and substantial buzz in the blogosphere. For example, many journalists that I speak to regularly use some of the tracking tools that I’ve developed on AllFacebook. All of those tools are limited by the data that Facebook grants me access to though.

Twitter in contrast makes all the information totally public which has given rise to sites like Retweetist, Twittercounter, and countless others that monitor our influence and popularity. At the end of the day, the more tools we have to measure ourselves the better because humans love putting things into groups.

There are a million and one ways to measure influence but ultimately I would argue that we each have our own set of influential people that we follow. So who are the most influential people to you on Twitter?

12seconds Teams with Tweetdeck, Announces API

Posted: 24 Feb 2009 09:03 AM PST

Earlier this year the video status update service 12seconds launched an iPhone app that cleverly bypassed Apple’s video-recording limitations for third party developers, making it that much more accessible for users to send in their clips. Now a new partnership with Twitter desktop clients Tweetdeck makes it just as easy to update your 12seconds account directly from its application as well.

For 12seconds users, this means that there is an expanding number of ways in which their account status can be updated. While 12seconds launched with Twitter support for sending a tweet every time a new 12seconds update was recorded and posted, the full integration of 12seconds into Tweetdeck’s desktop client means that 12seconds is further targeting the Twitter crowd.

Seeing as the 12seconds format is quite similar to the concept of microblogging (you’re only allotted 12 seconds to create a video recording update), it’s no surprise that the company is turning to services like Tweetdeck for integration, targeting and growth. Perhaps the reasoning behind the partnership is akin to the justification behind Seesmic’s acquisition of Twhirl, another popular Twitter desktop client.

In addition to the partnership, 12seconds also tells us that it’s in the process of updating its API to allow any third party developer create recording functionality for 12seconds accounts. This will be beneficial for 12seconds’ growth as well, given the number of ways in which an updating service like 12seconds can be used in standalone or collaborative applications.

As 12seconds has also spent the better part of the past 6 months building out its feature set and seeking new users for growing its recently launched service, offering up its API for development services will expand its feature set to end users while also enabling 12seconds to expand its reach.

Tuesday, February 24, 2009

SocialTimes.com

SocialTimes.com

Twitter Giving Insight to Oscar Night?

Posted: 23 Feb 2009 10:53 PM PST

Twitter can give some pretty decent feedback on a number of things, including how a certain group of people feel about a given topic or event. More recently we’ve seen the real-time update industry battling it out for attention given during specific events like President Obama’s inauguration, with Facebook and Twitter pining for more user activity. So it’s no small wonder to see that marketing agencies are looking to Twitter as a bell weather for public opinion.

The 24 hours surrounding the Oscar’s Academy Awards ceremony gave NMS ample opportunity to see what Twitter users think about the event itself, as well as various films, actors and actresses. A blog entry from NMS today outlines what it saw as the most popular Oscar-related topics on Twitter last night–Slumdog Millionaire and Sean Penn. NMS attributes the activity to the number of nominations Slumdog Millionaire received, and the political nature of Sean Penn’s acceptance speech.

Those are certainly two areas of discussion that would garner a great deal of activity on a microblogging community such as Twitter. We already know that Twitter is a great way to empower citizen journalism and offer an online shared experience that achieves a happy medium between chat rooms and other forms of communication (formal blogs and comment threads, phone calls, email, etc.). But what can the Academy or a company like NMS do with this shared experience?

So far, NMS is becoming a part of the shared experience and surrounding discussions. And learning a lot all the while. With Twitter having only a small percentage of the users that Facebook has, however, what can we really learn from Twitter? Can Twitter really be used as an actual bell weather to determine the opinion of the general public, and does massive traffic on Facebook’s live updates mean anything when it can’t be tracked in the same way tweets can?

These are certainly issues to think about, especially as Facebook and Twitter seem to be competing on a more direct basis in recent weeks. Both companies stand to offer a lot in terms of their revenue-generating potential when it comes to working with brands and agencies for demographics data related to such marketing research. So I’ll be interested in seeing how both Facebook and Twitter take their next steps in this regard.

Interview with Salescoop Co-Founder

Posted: 23 Feb 2009 11:43 AM PST

-Salescoop Logo-Salescoop is a site that is looking to power collective commerce, which is a way of getting a group of people together in order to drive up demand in order to receive discounts with large orders. In essence, Salescoop is an organized social experiment in the reorganizing supply and demand for the purpose of benefiting the consumers. Below is an interview with Salescoop co-founder Dave Ambrose, who was also kind enough to extend 500 invites to Social Times readers.

Kristen Nicole of SocialTimes: What was the inspiration for you to create Salescoop?

Dave Ambrose of Salescoop: Salescoop started as a way to create a more simple, social and connected shopping experience in today’s web via the power of group-buying. While in college, I spent countless hours on car forums looking for new parts. I started to notice that users on message boards were getting amazing deals on really expensive accessories (like exhaust systems or rims) through group-buys, at times saving up to 70% off retail price.

Justin Tsang, my co-founder and college roommate, also had a related experience growing up in China through a concept called tuangou. Chinese consumers would work together online to assemble offline (as in flashmobs) before a pre-selected retail store to haggle in numbers for better prices. We thought about these two models, sales via online automobile forums and an offline mechanism to help reduce prices through tuangou, and created Salescoop during the Spring of 2008 to fit today’s current landscape.

Kristen Nicole: What is collective commerce?

Dave Ambrose: Collective commerce works on the principle of economies of scale, where the more demand for a product means the lower the prices. At Salescoop, our goal was to shift purchasing power back to the end-consumer while providing members considerable savings through the efficiency of group-buys. However, unlike traditional group-buys through message boards or tuangou, we built a new and transparent distribution channel on top of the social web that accelerates the process of getting better deals, together.

Kristen Nicole: From a high level, is Salescoop essentially trying to level the market in order to support the existence of a true economy’s supply and demand relationship between buyers and sellers?

Dave Ambrose: That’s a great question. Yes, in many ways, retail (whether brick-and-mortar or online) today is somewhat inefficient and ripe for innovation. New models need to be created to support what consumers are looking for: trusted recommendations from peers, various reviews across different products and the lowest prices. Salescoop aims to maximize efficiency between interested consumers and those products from brands/vendors in order to generate the most amount of savings either online or offline. Our goal was make Salescoop simple enough to use that even my mother could use it.

Kristen Nicole: Given the economy and the current recession, how can Salescoop help consumers in the short and long term?

Dave Ambrose: It’s an interesting environment to be creating a product in the e-commerce/retail industry but we believe it’s the perfect time for Salescoop to open its doors given our core belief: better deals, together. In the short term, we’re helping consumers save money on luxury/lifestyle products that matter to them - with group-buy discounts ranging from 15-50% off retail. We’re focusing on creating a targeted channel of products that can be accessed in a limited-time format, helping to move goods based on current demand. In the longer term, we’re going to continue to broaden and build out other consumer-facing industry channels while enabling a platform for social group-buying on a significant and wide selection of products, anywhere in the world.

Kristen Nicole: Any plans for integration with social networks and/or their subsequent platform?

Dave Ambrose: Absolutely. Right now, we’ve integrated around several dozen APIs including Twitter, Facebook and Gmail to help members spread savings amongst their friends. We’re particularly excited about the future of Facebook Connect and its ability to produce an even larger viral mechanism as well as connecting into more mobile applications. Mobile e-commerce is an area to be on the lookout for in 2009.

Kristen Nicole: How has private beta testing been going so far?

Dave Ambrose: We’re going to be sending out more invitations to the closed beta soon and would be thrilled to have Social Times readers join in on the fun. We have 500 invitations to Salescoop available here. Based on the feedback we’ve been hearing from Salescoop beta members, they want more products!

Kristen Nicole: When will your public beta launch be ready to roll out?

Dave Ambrose: As we fine tune more components of Salescoop and create the best possible shopping experience for our members, we’ll open Salescoop in the coming months for all interested consumers who are looking for better deals.