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| Mixx it Up With a Free Hosted Community Posted: 25 Jun 2008 03:28 PM CDT Frequently, when I speak with people about launching their own blog I also mention the possibility of building their own content aggregator on a specific topic. For instance if you have a blog about sports, you may want to consider including an aggregator of all the news and conversations across the web on the topic. This helps provide your community with more content while reducing the amount of content that you need to personally produce. Today Mixx introduced a unique way to create your own community for your site or a topic and the discussions that are taking place around your site or topic. While this isn’t the open source version similar to what Reddit released recently, it is a quick and easy way to generate your own custom community. One of the interesting things about these communities is that Mixx provides you with monetization opportunities. Mixx will share 50 percent of the revenue earned from advertising on your Mixx community. The only downside that I see from this is the challenge of getting users to your community. Without users it will be difficult to get people to submit content. That’s why I’ve suggested automated aggregators to clients in the past because it helps them consistently have quality content whether or not the community is involved. I haven’t had the opportunity to go build a custom community on the site yet but I checked out a few others that looked pretty interesting. One of the communities I found interesting was the social news community which happened to have one of my articles directly at the top. If you want your own community for your brand, check out Mixx communities. |
| Posted: 25 Jun 2008 02:59 PM CDT At Blog Potomac a couple weeks ago, Li Evans of Search Marketing Gurus spoke to me about why I love to blog. She also spoke with numerous other bloggers about why they like to blog. If you ever interview me, you will know that I provide extremely succinct responses. Perhaps I was a little too succinct this time around. Check out the video below and get ready for some extremely deep insight into why blogging is so great:
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| Posted: 25 Jun 2008 11:46 AM CDT The D.C. bash with Robert Scoble and Gary Vaynerchuk that I mentioned last week filled up in under 24 hours. There are now 500 people registered for the event so it’s sure to be a blast. If you were not able to get in, don’t worry, we plan on putting together more events in the near future. There are a couple spots that have opened up over the past few hours so if you really want to go, go check out the registration page periodically. Gary Vaynerchuk has sent over wine and the team at MCCXXII has been working overtime to make sure this event goes off without a hitch. Unfortunately I’ll only be able to make it for the first hour or so but the event will be from 6:00 - 9:30 PM. If you can’t make it please be sure to let us know so we can give your spot to others. Thanks to all of the event sponsors for making it possible to make this event free. Here are all the event sponsors: Event Sponsors Photography Sponsor Corking Sponsor Videography Provided By |
| Multiply’s Solution to Monetization? Charge People! Posted: 25 Jun 2008 10:28 AM CDT
This new service appears to compete directly with Flickr. So how does Multiply compare itself to Facebook? Executives at the company like to avoid the “F-word” but in comments to Caroline McCarthy at News.com, Vice President Michael Gersh said “It’s much more organized and meaningful than some explosive megasite.” It sounds more to me like he is comparing the site to MySpace rather than Facebook. The site appears to be experiencing sustained growth and its user base is extremely active, uploading millions of photos, videos and blog posts every day. Whether or not the site is as big as Facebook or MySpace, charging members for premium services makes a lot of sense. Would you pay to be a member of a social network? How about pay for premium services? |
| Posted: 25 Jun 2008 08:00 AM CDT
If you take a look at other users on Twitter you will find a similar trend. While the top users may have throttled their Twitter usage due to Twitter downtime and general service interruptions, it appears that the site continues to attract new users. A look at Twitter’s Alexa chart confirms this. Whether or not their service is attracting new users, they seriously need to get things under control. With yesterday’s news that the company has raised additional funding, there will soon be no excuses for the substantial amount of downtime. While I’ve decided to move elsewhere for my conversation for the most part and may not be the only one, not everybody is running for the exits. The people I’m following still appear to be active. Unfortunately though I can rarely check my Twitter while on the go because the Twitter app on my Blackberry is now pretty much rendered useless thanks to Twitter’s limits on API calls. So where are your conversations going on? Are you still using Twitter or have you moved to other services like Plurk and FriendFeed? My Twitter Usage |
While the debate over how to generate landslide revenues from social networks continues, Multiply.com believe that they’ve figured out a good solution for making money: charging its users for premium accounts. Caroline McCarthy 
Last night I was reading a 
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