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| MySpace Launches FEMA Widget, Still Doesn’t Work Posted: 02 Sep 2008 11:33 AM CDT
If you want a way to go ahead and get a FEMA Gustav widget on your MySpace page, you can use the embed code provided on the Department of Homeland Security’s site. I’m guessing that MySpace will update this application shortly so that it’s working. You can try to install the application yourself by visiting www.myspace.com/hurricanenews. Let us know if you can get it to work! MySpace will begin promoting the application on their site homepage later today. I’m guessing it will be working by then. There are a number of emergency related applications on Facebook currently but none of them have appeared to gain much traction. Honestly, I doubt that people will keep this application on their page beyond the next few days but it’s great to see FEMA adopting much better practices. The organization was widely considered a failure three years ago following the Hurricane Katrina debacle. It looks like they’ve straightened up and now are much more prepared to respond to emergencies and distribute information throughout multiple channels including social networks. |
| The Social Web Economy: Consumers Posted: 02 Sep 2008 09:04 AM CDT This is a continuation in the series on “The Social Web Economy“ I didn’t forget them! I chose to put this last because so often in the social web economy and the general digital economy this is where “average” consumers get placed. Outside of the people and companies that I listed above (who also happen to be consumers), the general consumer frequently gets left out of the equation. The systems are frequently built for the digital experts not for the average Joe. These are probably the most important individuals in any economy. Without them there are no advertising dollars to be spent. On the social web the users spend their time playing games, viewing media (photos, videos, audio, text) and creating media. All of these things can be boiled down to one thing: communicating. As opposed to traditional media, new media is all about two-way communication. The products and platforms being built for consumers currently help make communication more efficient. While in the main economy, consumers pay for their goods and services, most often users don't pay for products in the social web. This is because most revenue is driven by advertising. All that consumers are limited to is attention and that's what sites are competing for in the social web economy. While the sustainability of an advertising driven economy is questionable, for now the battle is over attracting the users. This is the single most significant challenge for any product or platform in the social web economy. Even if you can get developers to build great products on your platform, there's no guarantee that consumers will use it. Next Post: “The Social Web Economy: What Are These People Building?” |
This afternoon MySpace announced the launch of the Hurricane News application which gives users updates on what is taking place with Hurricane Gustav. It’s a little delayed but it is great to see FEMA adopting tech savvy practices. The only problem with the new application? It doesn’t work. When you install the application it says “This application is currently pending review.” | You are subscribed to email updates from The Social Times To stop receiving these emails, you may unsubscribe now. | Email Delivery powered by FeedBurner |
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