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| MTV Brings Back Music Videos With MTVMusic.com Posted: 28 Oct 2008 02:27 PM CDT I typically don’t write about general media stuff but this one was hard to resist. I was reading Caroline McCarthy’s article about MTVMusic.com and went to go check out the site. The site essentially archives all the music videos that have ever been displayed on MTV. I haven’t been able to not find any of the videos that I can remember. This site is amazing. The best part of the site? They let you embed the music videos anywhere! While there are no advertisements being displayed currently, I’d imagine that the service will soon become ad supported. However the company plans on paying for this, it is genius. MTV is known for not playing music videos anymore, but this service brings back MTV into the music video space in a big way. While I’m not sure when this site was officially release, it appears to have gone live in the past few days as there is very little traffic data on public traffic tracking sites. There is no doubt in my mind that this site is going to be a massive hit. Go check out MTTMusic.com and start embedding your favorite music videos! In the Halloween spirit, I’ve embedded a copy of Michael Jackson’s Thriller video below.
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| Posted: 28 Oct 2008 01:46 PM CDT SNAP Summit, a conference focused on social networks and advertising, which is based out in San Francisco, is going on today. Thankfully, for those that weren’t able to make it, they are streaming it live. We’ve embedded a live stream of the event for those interested in watching. |
| Bloggers More Influential Than Friends for Purchase Decisions Posted: 28 Oct 2008 09:46 AM CDT According to a new study published by BuzzLogic, “consumer purchases are more likely to be influenced by bloggers’ recommendations than what friends or other members of their social networks tout.” Does that mean game over for social shopping? Not really but it does suggest that including blogger recommendations into social shopping sites may not be such a bad idea. Another interesting finding of the reports was that “blogs are becoming trusted guides, steering users who are seeking very specific information to places of interest online”, according to Rob Crumpler, CEO of BuzzLogic. Unfortunately the study didn’t provide much insight as to what sort of influence peers have on social networks as BuzzLogic doesn’t appear to have much data on that issue. Honestly, aside from the article title there was little data to backup the claim that blogs are more influential. There was a ton of data suggesting that blogs have substantial influence though. Technology blogs are the most influential for purchase decisions, followed by media and entertainment, games/toys/sporting goods, travel, and automotive. Apparently ads on blogs were also on par with sponsored search results. If you want to advertise then, feel free to contact us! Seriously though, there is very little data supporting the argument that blogs are more influential than friends for purchase decisions. The one thing that the study suggested was that avid blog readers are more influence by blogs then by friends. I’m not sure that is really all that surprising. It would be interesting to see data on purchase decisions based on the recommendations of friends within social networks. Do you find blogs or your friends to be more influential? Have you made any purchase decisions based on the recommendations of either? |
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