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| MySpace Primetime Provides Hulu With Distribution Posted: 12 Nov 2008 11:47 AM CST This morning MySpace announced their new Primetime application which brings in all of Hulu’s content and makes it accessible to the MySpace user base. This agreement also brings in an additional 150 million pages to MySpace for them to display advertisements on. This is a huge agreement for MySpace as the company has been releasing a number of new video services for users that benefits the primary content owners. The only problem with the application as far as I can tell, is that MySpace doesn’t provide substantial promotion for Hulu from the site’s navigation bar. Additionally, the video player (as pictured below) appears to be limited in size, whereas the Hulu.com video player is displayed in widescreen. It’s somewhat odd that there would be a distribution agreement without a promotional agreement. MySpace has been one of the most aggressive social networks in signing media partnerships to provide new distribution and monetization opportunities for all involved. This partnership with Hulu is only the latest in the company’s aggressive pursuit of new monetization and media distribution opportunities. It will be interesting to follow the growth of this application to see how both parties actually benefit. |
| Bebo Launches Developer Competition and New Metrics for Applications Posted: 12 Nov 2008 10:15 AM CST
I don’t mean to give Bebo such a hard time but announcing the competition on the same day that Facebook announces a new round fbFund doesn’t seem like such a great idea. Bebo isn’t slacking on their platform development though. Yesterday the company demoed new metrics and engagement tools. I’ve reached out to Bebo for comment on what the new metrics are but have yet to hear back. It’s clear that Bebo is taking their platform seriously, and while application traction may not be as high as competing platforms like Facebook and MySpace, top applications have attracted hundreds of thousands of users. The top application on the site, Stickerz, currently receives over 50,000 active daily users. While it’s not anywhere near the more than 1 million active daily users that top Facebook applications attract, there is still a solid enough user base to generate consistent advertising revenue. So for those active Bebo developers, the new metrics tools (whatever they may be), will most definitely be welcomed. If we receive any updates from Bebo I’ll be sure to post screenshots of the new tools and details about them. |
Last night Bebo announced a new program for developers which rewards them with more exposure. The announcement came on the same day that Facebook announced the voting round for the fbFund which will reward applications with $250,000 each for the five finalists. If you prefer the | You are subscribed to email updates from The Social Times To stop receiving these emails, you may unsubscribe now. | Email Delivery powered by FeedBurner |
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