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Buddy Media Expands App-Vertisements to the Windy City Posted: 28 Jan 2009 09:21 AM PST Earlier this week Buddy Media revealed a Facebook app it powers for Hollywood.com, displaying how its “app-vertisments” can not only engage users and garner market research for the entertainment industry, but offer a direct advertising option within a social network that benefits both Hollywood.com and Buddy Media as well.   With the success its multifaceted company has seen in the past year alone, it doesn’t really come as a surprise to see that Budd Media is opening an office in Chicago.  With Alicia Driskill as the Midwest Sales Director, it looks like Buddy Media’s Chicago office will be focused on advertising sales.  Driskill has over ten years of experience with digital media, previously working with TVGuide.com, also in the Midwest region, as well as prior work at Comcast networks and a number of other marketing agencies.  It’s a good move for Buddy Media, as Chicago is known for its advertising economy.  With an office already in New York, Buddy Media says that the new office will help the company keep up with demand.  Buddy Media is actually reporting a 138% increase in revenue from Q3 2008 to Q4 of the same year, thanks to its app-vertisement strategies.  And simply watching Buddy Media over the past year or so, it’s evident that Buddy Media is looking to corner the market on such integrated social media tactics.  Buddy Media not only has an army of Facebook apps, but it has a growing network of apps it powers for other brands.  To provide more value to clients and entice a few more brands to use its service, Buddy Media began to flesh out its advertising and analytics capabilities, growing its potential for effective social media marketing all the while.  It remains to be seen how well such app-vertisiements will hold up when it’s all said and done, especially given the increased efficiency of integration options such as Facebook Connect versus an all-out application.  But as we’ve seen with others like SGN, the network within a network approach can be quite fruitful for advertising purposes, and Buddy Media has been perfecting this method from early on.

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