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Super Rewards Focuses on Quality Over Quantity to Make Money Posted: 11 May 2009 05:03 AM PDT Super Rewards is expanding it’s turnkey CPA solution for publishers to offer them more custom features and control over their integrated marketing campaigns. As a CPA company, Super Rewards works by providing incentive-based offers to end users, which in turn become virtual currency for them within the publishers’ programs for which they’re being used. In order to give more control to the publishers using Super Rewards’ platform, the company is a more advanced suite of features for determining the way in which these incentive-based offers are extended to users. “There seems to be a dial that moves between making as much money as fast as possible, and creating a quality user experience,” says Super Rewards CEO and co-founder Jason Bailey in an interview last week. “Putting the power in the hand of the publishers for where they want the dial to sit,” Bailey continues, is the main objective for Super Rewards’ latest update, moving the company forward. That dial is Super Rewards’ answer to seeking a solution for publishers to best engage users for their own needs. It actually aims to offer a way to better navigate the the realm of online marketing, where a balance of free products and incentive-based offers needs to be met in order to appreciate the junction of supply and demand. Do you go for the money, disregarding the end users’ overall experience, or do you make the users feel completely comfortable and make less money? That’s a question Super Rewards had to address head on, which is difficult for any monetization platform to do, as it could mean a great loss in profit. Super Rewards did note that they saw about a 50% drop in revenue at first, but after further testing, the lifetime value of the users steadily increases. Quality over quantity on one end of the spectrum, and quantity over quality on the opposite end, with everything in between, is what Super Rewards is giving to publishers. Super Rewards, and most its major competitors, already offered the basics to do so. The options to turn off certain offers, or filter offers by demographics such as age, were just a couple of the options available. The new tools required to give publishers more control, however, will include more be more advanced versions of existing options, with a wider range of options. There will also be mobile offer capabilities, fitting a broader pool of publishers from those that have subscription services and others that charge per text message. This is indicative of what Super Rewards is reaching for in terms of growth–in creating a more inclusive gradient of control settings, the company is enabling more types of publishers to be able to work with its monetization platform. Virtual goods has a great deal to do with Super Rewards’ business model, and finding more ways to fit that concept into publishers’ products beyond social networking games would mean that Super Rewards can continue to grow its platform and further establish itself as a viable alternative to charging users directly or using banner ads. As larger social networks such as Facebook and hi5 layer virtual goods further into their own business models, they help to establish virtual goods for monetization purposes. This trend helps Super Rewards in the long run, especially as it looks to become the front-runner for monetization platforms utilizing the concept of virtual goods.

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