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Meebo Ramps Up Ads with New Partner Network Posted: 30 Jun 2009 08:07 PM PDT Meebo, the chat widget tool, had already launched its own ad network some time ago. Now the company is launching ads on its own partner network, with Toyota being the first marketer to advertise. With 85 publishers signed up for its partner network, Meebo is enabling brands to run ads on a larger scale directly through Meebo’s company, with the same results they’ve grown accustomed to on Meebo.com. What’s this really mean? In Meebo’s long-standing effort to expand its own network, web presence and visibility, the integrated communication tool has launched several tools and gained several partners, many of which have teamed up with the company for marketing purposes. This is in part due to the fact that Meebo’s integrated communication tools enable brands to connect directly with consumers through multimedia brand messages, chat, and advertisements. On the consumer end, these communication tools provide great channels for product and brand discussion as well as valuable feedback that marketers can use in their larger data pools. This also appears to be another step towards Meebo’s larger goals of becoming a mainstay and standard in the way of web communication, especially when it comes to enterprise and advertising purposes for social media integration. In the past few weeks Meebo launched an upgraded browser toolbar that lends itself to an interesting manner by which Meebo can better facilitate web content for users. This is something brands will eventually be able to take more advantage of. It’s also a method that many advertisers are leaning towards, as display ads and basic widgets are less and less effective and integrated applications that leave a great deal of the interaction to end users is more conducive for leveraging the social web. Stepping up its advertising game also means that Meebo needs to increase the tools and feature set it makes available to clients and marketers by way of analytics and tools. To this end, Meebo is also offering a guarantee for marketers that users will engage an ad inside the Meebo experience spending a minimum of 30 seconds with the creative, or Meebo will make up the time spent with complimentary media. So a bigger, badder advertising platform, an improved feature set, a wide array of publisher partners and a “money back” guarantee means that Meebo is pretty confident about the success rates of its new partner network. Launching today, time will tell how well Meebo can hold up to these claims. With long-term goals of providing real-time communication for all web users for any reason possible, advertising and its partner network is only one aspect of Meebo’s company and overall strategy. But as the years pass, its ad network becomes increasingly important to Meebo’s business model, an providing integrated ways in which marketers can push their campaigns means that Meebo is at least looking to stay ahead of the curve.

Invites for TwiFeedback, in 140 Characters or Less. Posted: 30 Jun 2009 01:02 PM PDT Twitter can be a great way to gain feedback from customers, clients and consumers of your product or service, as many brands like Comcast are well aware. But if you’re looking fr a more direct and dedicated way to leverage the Twitter community for brand feedback purposes, a new tool called TwitFeedback is looking to make it drop-dead simple for you to do so. Managed through a widget, visitors to your website can say in 140 characters what they think of your product or service. If the concept of garnering feedback directly from your site sounds familiar because of a certain side tab that became popular, you’ll be happy to know that TwiFeedback uses a similar tab that appears on your website. Non intrusive but inviting nonetheless, clicking on this tab will open up the TwiFeedback widget. The widget invites users to leave their feedback via a tweet, which comes pre-populated with your corresponding Twitter username and a respective hashtag at the start of the tweet. Once a site visitor types in their tweet, they’ll be redirected to their Twitter homepage where they can hit send. Now they’ve created a tweet and you have more brand-related fodder to go along with your Twitter community. In terms of this Twitter community, the related tweets that others have left in regards to your brand will display on the widget as well. Too add to the feedback capabilities of content coming through your TwiFeedback widget, there’s a voting capability for site visitors to vote up or down on tweets that others have left. This gives you feedback about your feedback. Useful for things like feature requests and related content. This is also a good feature to have as it realy looks to the community for a broader way of offering up feedback, and encourages those that do not want to tweet about your product to still contribute their thoughts on your brand in a comprehensive manner. What appears to be missing is a moderation tool for selecting which community tweets show up on the widget. Some brands may be uncomfortable with an unfiltered stream of feedback that’s directly accessible from their own website. But a brand that’s good at managing itself will likely be able to handle negative tweets anyway. Currently in private beta, TwiFeedback has given us 500 invites to test out the service. If you’d like to give it a try, use the invite code BETAONE for your test account.

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