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• Twitpocalypse Going Down Today. Are You Ready?
• IAB Writes Standards for Social Media Marketing
• Coinstar To Sell Social Gaming Cards

Twitpocalypse Going Down Today. Are You Ready? Posted: 12 Jun 2009 02:43 PM PDT Twitpocalypse. It’s the Y2k of the web 2.0 generation, and was originally supposed to occur tomorrow. Twitter has since forced up te Twitpocalypse to 2 pm Pacific today in order to deal with the bug and have all hands on deck. The Twitpocalypse issue comes from a bug in Twitter’s system that may crash third-party Twitter applications when their tweet identifier numbers hit 2,147,483,647. This is the signed integer limit for Twitter apps, and many are close to reaching this number, as the tweet identifier numbers will start turning negative, thus crashing Twitter apps. Twitter is keeping some of its staff in the office to work on Twitpocalypse, and will be available to developers that run into any possible issues. Twitter has also apologized for not having addressed the potential for Twitter apps to crash at an earlier date. It’s a lesson all startups can learn from, especially as they gain traction and become mainstream in their success. As the Twitter APIs are in many ways the most beneficial aspects of Twitter, maintaining the platform is a central priority for the company. Twitter has not only moved up the Twitpocalypse over 12 hours, but has brought on additional staff for its API team, reports TechCrunch. While the two occurrences may not be directly related, both are indicative of the value of Twitter’s API to the health and potential of the company to grow.

IAB Writes Standards for Social Media Marketing Posted: 12 Jun 2009 10:30 AM PDT The Interactive Advertising Bureau (IAB) recently released its guidelines for social media ad metrics as well as best practices, reports B to B. The documents aim to set definitions, common metrics and industry best practices that are specific to the growing field of social media advertising. These standards and best practices are important because of the way in which social media advertising is currently changing. As social networks and their platforms grow they enable brands and advertisers to better leverage a user’s social graph to spread their marketing message in a new way. The trend for integrated social media marketing is what advertisers are really looking at right now, for the ability to reach consumers. On the network end, being able to support better integrated marketing options means more revenue potential. The necessity for advertisers to have standards set up to broker better data exchange between behavioral metrics and marketing campaigns means that the consumer feedback will be more relevant and useful in the continuously evolving realm of online advertising. The ultimate goal is to reduce confusion and disparate views on the benefits and varied aspects of this still exploratory market.

Coinstar To Sell Social Gaming Cards Posted: 12 Jun 2009 09:07 AM PDT Yesterday PaidContent posted an article stating that Coinstar is preparing to sell cards for games and applications on Facebook. The cards will enabled buyers “to use them for subscriptions and tokens on casual games sites, to buy goods in virtual worlds, as well as for massively multiplayer online games.” Yes, that’s Coinstar, the company which let’s you turn your spare change into credit at the grocery store. Apparently the company will sell the cards via the Pay As You go racks within Cumberland Farms grocery stores. Check out the Coinstar release.

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