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SGN’s F.A.S.T Simulator Uses Upcoming iPhone Bluetooth Technology Posted: 17 Jun 2009 05:05 PM PDT SGN has announced an update to its F.A.S.T. (Fleet Air Superiority Training) iPhone game. Bluetooth integration. The iPhone application was initially announced earlier this year, and was still unnamed at the time. It’s all about jet-fighting and flying aircrafts, complete with a variety of armed aircraft that are loaded with missiles and guns. There are radar-guided and heat-seeking missiles, and let’s not forget about the accellorameter, which has become a focal point for many iPhone games but have become signature for those created by SGN. You can make it social by playing against others via wifi, and Bluetooth, which is a brand new capability for SGN in the iPhone OS 3.0 platform. It broadens the accessibility for multiplayer games over a mobile network, helping further develop the realm of social mobile gaming. As one of SGN’s first new games built for the new iPhone OS 3.0, F.A.S.T. is able to combine many of the developer’s specialty features as well as the new options, including the Bluetooth integration, that was previously unavailable for game play. As SGN is also heavily involved with the cross-device approach to social gaming, we’re sure to see some interesting integration with mobile and web game play coming from SGN. But as we see with the new iPhone, the major differences between mobile and PC are becoming more minuscule, especially when it comes to social gaming. It’s an evolution that’s been a long time in the making, and a combination that will greatly help both new and traditional media find a balance between usability, distribution and monetization in the end. SGN is one of the companies at the forefront of this particular trend and has recently brought on a new CTO for accelerated growth.

AdWhirl Gets $1M to Better Enable iPhone Applications Posted: 17 Jun 2009 03:34 PM PDT Whenever a platform becomes a standard, there are usually other companies that create platforms atop this initial one in order to help facilitate the available actions between third party developers and that platform. Such is the case with AdWhirl, which has announced a $1 million round of funding led by Foundation Capital. With an undisclosed amount of angel funding under its belt prior to this current round, AdWhirl operated as a platform of sorts, enabling iPhone application developers to pick and choose which AdWhirl-supported ad networks they’d like to use. AdWhirl’s value proposition comes into play as an enabler because iPhone applications need to apply for approval by Apple when they switch ad networks. This is a major opportunity cost for iPhone app developers, especially as the mobile space is still burgeoning in the advertising realm. This is particularly true for iPhone apps, as the Apple device has become so prominent in the mobile space. When signing up for AdWhirl, iPhone app developers are allowed to not only switch ad networks, but can take advantage of an auto-switch option provided by the meta-network. While automated, this option seeks higher returns on ad inventory, as multiple placement options are being utilized. So far, supported ad networks include AdMob, JumpTap, Videoegg and Quattro Wireless, with Google AdSense in the pipeline.

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