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MySpaceID Accesses Activity Streams, Tests on Yahoo Posted: 18 Mar 2009 12:07 PM PDT MySpace announced its plans for a more open ID approach to login and site interoperability late last year, and today a few new features that have been tacked onto MySpaceID are taking the company further in the open direction. The highlights of today’s announcement include extended functionality for MySpaceID, a new SDK for developers looking to integrate their own websites and applications into MySpace profiles, and testing for MySpaceID implementation on the Yahoo! homepage. For the new MySpaceID SDK, developers can access user activity streams, and incorporate seamless authentication for their sites and applications. Such an offering makes login, access and cross-site activity much easier for both users and developers, while encouraging the growth and adoption of more open standards. Granting access to a user’s activity stream also makes MySpace that much more competitive with Facebook and Twitter, giving users another channel for broadcasting communication as well as offering developers and brands another marketing tool for applications and campaigns. As MySpaceID is the company’s answer to Facebook Connect, there are a lot of similarities we’re seeing between the two offerings. While this can be looked at in a competitive sense, it’s also a necessary move for all the open platforms to succeed in the long run. The testing for MySpaceID’s integration with Yahoo is an interesting one, as it allows users to receive updates on friends within both networks directly in their Yahoo homepage experience. This seems to fit in with Yahoo’s long term goals overall, as it has also been making moves to make itself more open and accessible, bringing in content from other sites and networks while pushing out content as well. For Yahoo, much of the open platform efforts have focused on a user’s social network, which has a slightly different stance than other implementations we’ve seen on different networks.

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