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MySpace Adds Microsoft Support for Windows Mobile and Silverlight Posted: 30 Mar 2009 09:38 AM PDT Lots of Microsoft support coming from MySpace today. Announced at the CTIA Wireless 2009 conference as well as the Web 2.0 Expo that will be going on in Las Vegas and San Fransico respectively, Microsoft Windows Mobile as well as Microsoft Silverlight are both supported by MySpace. The added support extends MySpace’s mobile accessibility as well as the potential for more MySpace OpenSocial applications from developers and third parties. MySpace has actually partnered with Microsoft to set up the new offerings. While the Windows Mobile 6.1 support won’t be available until later on this summer, the application will be better optimized for a friendlier user interface with improved options for direct delivery of MySpace-related content. Several of MySpace’s main social features are to be tied in with the Windows operating system itself, for better accessibility and media-sharing options for users on the go. Not surprisingly, the MySpace application will be a default app for certain mobile devices such as LGs, which come pre-loaded with Windows Mobile. With tightly integrated partnerships and feature settings, the roll-out for MySpace Mobile over Windows Mobile 6.1 devices is large and will be a prominent initiative for MySpace during the second half of this year. The mobile industry is becoming far more aware of socially integrated applications overall, with a great deal of developer support and cooperation coming from nearly every facet of the mobile industry. It’s increasingly important for the platform approach to become as useful as possible for the benefit of all that are involved, enabling many social networks to become more competitive on a global scale. While the mobile sector of MySpace’s growth has been important for years now, the open platform options have been a newer focus for the company and an area where it has been lagging behind Facebook for some time. So a partnership with Silverlight is yet another way in which MySpace is looking to increase its offerings to the developer community under the guise of more flexibility for OpenSocial applications. For Microsoft, this means that its own platform approach to supporting the larger virtues of online and mobile social networking are being addressed. While a large investment in Facebook las year indicated that Microsoft may be interested in acquiring MySpace’s competitor Facebook, the necessity for enabling its existing products for wide use is still an important goal for Microsoft. Nevertheless, Microsoft has been strengthening its relationship with Facebook, which already has support for several of Microsoft’s products including Windows Live. But these latest announcements from MySpace reflect the social network’s dedication to the mobile sector and the ongoing efforts to compete in the open platform space as well.

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